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CRAN: Bridge the Communications Gap with Clients and the Public Using the AIA Message Book

October 24, 2017
6:30 PM EDT - 8:30 PM EDT
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Silver Spring Civic Building
1 Veterans Place
Silver Spring, MD 20910

While there is great respect for architects, there’s little understanding of what we do, or how our work affects others. Let the AIA Message Book be your guide for crafting clear, positive, and memorable messages. It’s our job to help others understand what we do, and more importantly, why it’s important to them.

Supported by a tremendous amount of research and developed with AIA members, this guide helps bridge the gap between architects and the public. The AIA Message Book assists you in explaining the work of architects. Using proof points, statistics, and anecdotes grouped in topic areas that you can customize, this guide will help with your communications and messaging efforts. 

1.5 LU

Learning objectives:

  1. Understand the importance of crafting a well-designed message and how it registers with listeners.
  2. Identify key words that convey your point, but also advance the profession.
  3. Formulate brief talking points and messages that use key words for your listener to remember and be able to repeat back.
  4. Develop informational and motivational proof points that support one of the four bold statements outlined in the guide.

The course will be led by AIA Senior Manager of Public Affairs Caitlin Reagan, who has presented this program at the AIA Conference on Architecture and at local components around the country.

6:30 - 7:00 PM - Social "Happy Half Hour"
7:00 PM - CEU Program Begins

Organized by AIA Potomac Valley for the Capital Area Custom Residential Architects Network. 


$15.00 AIA Potomac Valley Chapter Member

$15.00 Members of other AIA Chapters

$25.00 Non-Member



Ernest Maier












Finecraft Building Contractors, Inc.




TW Perry




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