Promote Your Event in our Newsletter
Events relevant to the architectural community may be published in our bi-weekly newsletter for a fee. Learn more

Making Media Outreach Part of Your Firm Culture

April 20, 2017
6:30 PM EDT - 8:00 PM EDT
 Add to Calendar

Silver Spring Library
900 Wayne Avenue
Silver Spring, MD 20910
Venue website

Course Description

The media landscape has changed dramatically in the last decade and continues to morph and splinter into different formats. This affords architects an excellent opportunity to promote their work and topical expertise in numerous different types of media outlets - from the traditional newspaper or business journal to vertical and industry-specific trade publications to local design or policy-oriented blogs. And while they all need content and often times quickly, they all require a strong knowledge of how to engage with whatever type of media outlet they are AND the ability to navigate the actual interview experience so that your most important messages get traction. The best media efforts aren't done in random bursts, but through a well-conceived and sustained plan.

1.5 LU

Learning Objectives

1) Understand the multitude of media outlets that make sense to engage.
2) Learn the steps to take to be effective in telling your firm or individual story.
3) Know how to position yourself / firm as a topical expert source for press.
4) Master ways to craft your messages and prepare for media interviews.

Instructor: Scott Frank, ARGO Communications; former head of media relations at AIA National


$15.00 AIAPV Member - Media Outreach Program

$15.00 Other AIA Member - Media Outreach Program

$25.00 Non-member - Media Outreach Program



Ernest Maier





Barrons Lumber









Finecraft Building Contractors, Inc.




TW Perry




Interested in becoming a partner? View our Engagement Opportunities page.